🌱 Are you ready to walk the talk of sustainability or go with the flow? 🌍
I often have the pleasure of engaging with potential customers who are committed to finding the most sustainable solutions for their products. This shared vision truly resonates with me and aligns perfectly with what we strive for at Lprint. However, during the course of our discussions, an intriguing phenomenon tends to occur, and I'd like to share it with you:
🔎 Discovery Phase:
We delve into our customers' needs and goals, seeking a deep understanding of their unique requirements.
📊 Numbers and Information Phase:
Based on our findings, we present our customers with a range of offers, showcasing various packaging solutions that align with their goals. These options may include recyclable paper, compostable pouches, and recyclable plastic. Each solution is thoroughly described, empowering the customer to make an informed decision. More often than not, we discover that recyclable plastic emerges as the most sustainable compromise for their product. It offers excellent barrier properties to keep the product fresh for longer (reducing food waste) and is fully recyclable, making it a responsible choice.
💡 The "Sexiness" Phase:
However, at this juncture, an interesting shift in perspective often occurs:
Customer: "But wait! Plastic isn't attractive. Can we use a paper pouch instead?"
Me: "Absolutely! We do offer recyclable paper and compostable pouches. However, they might not provide the same level of protection if your product requires strong barriers against water vapor and oxygen. In such cases, we recommend considering recyclable plastic."
Customer: "But Karolis, our consumers don't like the feel of plastic. Can we create packaging that appears sustainable by using paper on the outside, while using plastic on the inside for product protection?"
Me: "Certainly, that's an option. However, it's worth noting that this approach is one of the least sustainable choices. It's not recyclable, requires cutting down trees for paper production solely for aesthetic purposes, and, worst case scenario, it may end up in landfills. Furthermore, it tends to be more expensive."
Customer: "Yes, but our consumers prefer paper and won't purchase products packaged in plastic, even if it's the more sustainable option. So, let's opt for paper on the outside and plastic on the inside."
This shift in mindset is a common occurrence, leaving me with some thought-provoking questions:
🤔 Should companies be satisfied with offering products in environmentally unfriendly packaging?
🏃♂️ Should companies prioritize running with what sells, or should they take the lead and walk the talk of sustainability?
These situations leave me contemplating the balance between consumer
demands and the imperative of embracing sustainable practices. I would love to hear your thoughts on this matter.
#sustainability #packaging #environmentallyfriendly #ethicalbusiness #sustainablefuture
